La Sofa is a stylised logotype for a Czech based upholstery. The concept of the logotype is based on eclecticism (idea of picking or choosing), which is significant for the client. It is the attitude she has towards the industry. So that is exactly what I did. Through the research I picked and chose certain typefaces and create the logotype displayed here. Letters L and f are completely unique. They are a combination of serif and sans serif font.